Appliance brand Fisher & Paykel has recently opened two ‘Experience Centres’, one in New York and one in Sydney. Both were designed by Fearon Hay Architects. The showrooms do not sell anything, they act as a bridge connecting consumers’ online research of the appliances with the physical manifestations of these products.
People can test, trial and, through high tech display units and NFC enabled pens track their preferences and get those delivered via email to themselves or their architecture and design professional. The spaces are also used to introduce people to the brand.