Located in an otherwise overlooked brick building off Broadway in Newmarket, the newest Simon James Concept Store has a stripped back, yet soft aesthetic that creates a feeling of contemplative calm for shoppers.
This sense of refinement is emblematic of interior architect Rufus Knight, who created the interior design for the store using pale timber flooring, a large central Jura Grey marble island and custom stainless steel shelving that frames the items on display with a gleam of shine.