The experience centre-styled retail showroom is nothing entirely new and in the high-end appliance sector it is becoming the norm rather than an anomaly.
Manufacturers such as Miele, Fisher & Paykel, Bosch and the like have, for years and with varying degrees of success, been trying to create hubs where customers can test drive as many of their appliance features as possible in live, actual cooking conditions that can replicate the full prowess of their wares.